OUR STORY
In 2020, amid the pandemic, best friends Kennedy and Mary Ralph, 24 and 23 at the time, decided it was time to take a risk in their careers and pursue their dream of starting a clothing line. Nervous and excited, the duo each invested $10,000 into what they named Daily Drills and got busy designing activewear. After their very first drop quickly sold out, they each quit their day jobs, and expanded into an entire lifestyle brand, with sport, lounge, and resort collections – never having to invest any additional capital.
Daily Drills earned $1 million in DTC revenue within their first year, $4 million in their second year, and is on track to hit $9 million in 2023.
What began with two best friends and hundreds of boxes overtaking Ralph’s apartment is now an ever-growing team with a headquarters in Los Angeles. Not to mention, Daily Drills has gained a devoted social following, with customers setting alarms and starting group texts for upcoming drops so they can secure their favorite pieces before they sell out. More than just a brand, Daily Drills is a community of like-minded individuals who share a love of fashion and fun.
THE DAILY DRILLS DIFFERENCE
What truly sets Daily Drills apart is the genuine, infectious enthusiasm that Kennedy and Mary Ralph bring to the brand. Not only are they co-founders of the brand, but they are the sole owners and investors, model each collection themselves, and actively engage with their community of followers on the daily.
Daily Drills has never had to pay for social media or press coverage, as Mary Ralph and Kennedy have built a brand that their audience wants to wear, promote, and root for.
Along with the Co-Founders, the entire Daily Drills team is under 30 years of age.