Our Story

Daily Drills is an LA-based lifestyle brand designed to make getting dressed fun! Founded in 2020, best friends and entrepreneurs Kennedy Crichlow (Ken) and Mary Ralph Bradley (Ralph) set out to create pieces that filled gaps in their own closets. A few text messages and a thousand !!! later, they sealed the deal with a Daily Drills patch sewn proudly on each item. From cozy loungewear to stylish workout apparel and vacation-ready resort wear, Daily Drills makes every part of your day a little more fun!!!

Our brand IS the exclamation point in our logo – we put emphasis on everything we do and approach each day with the energy of the “!!!” We want our customers to be excited to get dressed in Daily Drills, and that wouldn’t happen if our team wasn’t excited throughout every step of the process. By traveling the world and capturing our collections in the destinations we are inspired by, we bring our clothes to life, building not just a wardrobe, but a lifestyle representative of our signature exclamation point!

Our Community

Just as Daily Drills inspires your wardrobe, we’re constantly inspired by our community. From requesting restocks to sharing design ideas, we love hearing about the holes in our shoppers’ closets – and then filling them with DD! And just as our community supports us, supporting our community is always our number one priority. Whether it be through dropping a highly-requested crewneck, visiting sororities to share business advice, giving away tickets to Paris, or hosting online career development workshops, we want to give our customers more than clothes!

The Daily Drills app has become a place that our community can go for more than just retail therapy! In between drops, the Daily Drills app is home to exclusive content from travel guides, to spotify playlists and sneak peeks of our upcoming drops!! And when shopping is the goal, our app gives users 5 minutes of early access to every collection…and a lot can happen in 5 minutes, trust us!

OUR CO-FOUNDERS

Kennedy Crichlow (28) is the Co-Founder and Chief Brand Officer of Daily Drills. Though her roots are in the small town of Lake Tapps, Washington, she considers herself a Los Angeles local, where she’s lived, studied, and worked for almost a decade. Constantly inspired by the intersection of fashion, culture, art and food, Ken interned at start-ups throughout college, igniting her innate passion and aptitude to entrepreneurial pursuits. After years marketing in-house and freelance for multiple brands, she finally decided to take the leap and start her own business.

Mary Ralph Bradley (27) is the Co-Founder and Chief Creative Officer of Daily Drills. Born and raised in Austin, Texas, Bradley’s love for the beach is what originally drew her to California. While studying at Pepperdine, the fast-paced passion of LA kept her from ever leaving! As she began growing her social media presence, her spirit and enthusiasm organically attracted a large and dedicated following. Soon realizing that social media could be a career, Ralph co-founded a social media agency where she managed fashion and beauty clients. Today she has merged her entrepreneurial passions with her social media expertise as she pushes forward Daily Drills’ digital identity.

A NOTE FROM ken + ralph

When we invested our personal savings and said YES!!! to Daily Drills in 2020, we could have never imagined that we would be here today!

Everyone always asks us how we balance business and friendship, and the answer is easy! Having someone to share an Aperol Spritz with when DD has a win, and someone to lean on when things don’t go according to plan is what makes everything we do worth it.